Go to Market - Retail Strategy for Premium Women_s Clothing brand

Case Study

Go to Market – Retail Strategy for Premium Women’s Clothing brand


This premium fashion brand wanted a Go to market strategy for launch of a new Brand.


The promoters of a clothing brand wanting to launch a new sub-premium brand and needed a go to market strategy.

Vervitude did a market a market study and suggested a launch through Large format stores first, followed by a launch on popular e-commerce portals in the first two seasons. E-commerce launch in the 3rd or 4th season based on response a Brand Store launch post 6 successful seasons.

Duration: 3 Months



Market Research
Go to Market Strategy
Business Planning